
Recently in Sightings Category


Twinki is an IT company providing custom software and internet based solutions. Having locations in Hong Kong and Taiwan, they have decided to use the .Asia name for their business and their website is really well done. When they do decide to expand and move into other Asian countries in the future, they can keep the same website and do the same branding as well which lowers cost and improves efficiency. Also Twinkie is a very popular sweet snack in the United States and they can leverage on that to get more business here in Asia. They have a short and easy to remember domain name too which makes it awesome for billboard and other forms of advertisement. People could easily recommend the business to others through the domain name since it is easy to remember. Best part is they are located couple of meters away from the DotAsia Organisation office too! Brilliant!
Walking along the streets of Kuala Lumpur, I came across this restaurant which was using the ".Asia" domain name space. It is actually a pub/restaurant located near the Sunway Lagoon which is a theme park in Malaysia. Them using the domain name makes perfect sense since they have branches in Singapore and also in China. When entering their site, you have the choice to enter the different regional sites and see the offerings and special events going on there. They were able to get a good domain name which gives them excellent SEO rankings and it is easy to promote and remember. Using the domain name on their entrance, lets more people remember it and go back and share it on their social networking sites and also with their friends. It is becoming a trend now for eateries to go online so people can look at their menus, special events and make reservations too. A great domain name and a great bar too I must say.


Julia Washbourne launched the brand BAMBOA in 2008 through her fascination with bamboo, she started this company which started to make all kinds of products using this material so less of it goes to waste. Located in Hong Kong, it started using the ".Asia" domain name and their products can be seen in some shops around Hong Kong too with the domain name which is great exposure for this company. The beauty of using this domain name allows them to expand to different places around Asia without changing their website or online presence. Currently, you are not able to buy items online but there is the potential for that too. Also the name is easy to remember when people talk about it, see it in a shop or even on billboards later. A great example of a small business idea, looking to be aggressive and set its sights higher to expand in the whole Asian region for a good cause.